| Shoyeido incense is considered to be the highest quality, finest incense in the world. This unique incense is hand-blended from the finest natural ingredients, using expertise that has been refined and perfected over 300 years. Shoyeido has preserved family tradition and secret recipes. In addition, Shoyeido's master blenders create new and innovative products combining centuries of experience with new world technologies.
Shoyeido is known and respected for its integrity. They are one of the few traditional incense manufacturers in Japan, who continue to purchase select ingredients, produce incense by hand, and distribute it with sincere care to customers for enhanced enjoyment. The purity of our ingredients and the spirit they endorse in producing incense are equally important. The work begins with the inspection of the ingredients. Even the same grade of a bushel of an herb will emit a delicately different fragrance from another. From lot to lot, master blenders work very hard to make subtle adjustments to retain the consistent fragrance of a particular incense. They consider the process to be an artistic endeavor rather than mere "production". Human sensitivity is highly-valued for Shoyeido's incense making.
The density of a single stick of incense matters significantly. Fineness or coarseness of ground ingredients affect its burning temperature. Natural incense needs to breathe. If it is too dense, it burns at a lower temperature which changes the scent. On the other hand, if it is too loose, it burns at a higher temperature and the fragrance may be diminished. Shoyeido's incense comes from a truly genuine heritage of 300 years. Without a supporting core stick, our incense delivers the pure essence of the ingredients. Their incense maintains a fine balance between density and rigidness for handling. People at Shoyeido are meticulously involved with every detail of the process of incense making; from the ingredients to the manufacturing, and to the refined and artistic packaging. Only in this way, Shoyeido knows, the purity of incense can be enjoyed.
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